First things first, as they say.

Whether you landed here on purpose or just stumbled across this page, I’m really happy you did. I’m Tiago, and I’m glad to share a bit of my thoughts with you.

After years working behind the scenes in Korea’s beauty marketing industry, I felt like it was time for something a little different. Quieter, slower, and more personal.

I’ve created this space to bring together a few of my favorite things: exploring how beauty trends form, how stories travel online, and what makes something truly resonate. Or just to share a passing thought or two. Nothing too serious, I promise.

More than anything, I’m someone who loves scent, skincare, and the small details that make something feel considered.

So this blog will be a mix of all that. No rigid themes, just an ongoing archive of whatever’s caught my attention lately.

If that sounds like your kind of thing, I’d love for you to stick around.

Thanks for being here!